What are some popular K-beauty brands?

Korean beauty, or K-beauty, has gained immense popularity globally due to its innovative products and unique approach to skincare. Some of the popular K-beauty brands include:

1. Cosrx: Famous for its minimalistic approach and effective products targeting specific skin concerns like acne, Cosrx is highly regarded.

2. Innisfree: This brand focuses on natural ingredients sourced from Jeju Island and offers a wide range of skincare and makeup products.

3. Laneige: Renowned for its hydrating and moisturizing products, Laneige is particularly known for its Water Sleeping Mask.

4. Etude House: Recognized for its playful and colorful packaging, Etude House offers affordable makeup and skincare products.

5. TonyMoly: Popular for its cute and whimsical packaging, TonyMoly offers a wide range of skincare and makeup products.

6. Missha: Known for its high-quality yet affordable skincare products, Missha is famous for its Time Revolution line, especially the First Treatment Essence.

7. Skinfood: Emphasizing the use of food-based ingredients, Skinfood offers products that incorporate natural elements like fruits and vegetables.

8. Dear, Klairs: Praised for its simple yet effective formulations suitable for sensitive skin, Dear, Klairs offers gentle skincare solutions.

9. Dr. Jart+: This brand is celebrated for its innovative and dermatologically tested products, especially its BB creams and sheet masks.