How often should I cleanse my face?

The ideal frequency for cleansing your face depends on various factors, such as skin type, lifestyle, and environment. In general:

1. Twice a Day: Most people benefit from cleansing their face twice a day – in the morning and before bedtime. This helps remove dirt, oil, makeup, and other impurities accumulated throughout the day.

2. Adjust for Skin Type: If you have oily or acne-prone skin, twice-daily cleansing might be beneficial to control excess oil. For dry or sensitive skin, cleansing once a day, preferably in the evening, might be more suitable to avoid over-drying the skin.

3. After Sweating: If you engage in activities that make you sweat, like exercising, it's a good idea to cleanse your face afterward to prevent clogged pores.

4. Environmental Factors: If you live in a polluted area or wear makeup regularly, you might need to cleanse more frequently to remove pollutants or makeup residue.

5. Listen to Your Skin: Pay attention to how your skin responds. If it feels irritated, dry, or excessively oily, you might need to adjust your cleansing routine.

Remember, using a gentle cleanser suitable for your skin type is crucial to avoid stripping away natural oils and causing irritation.